Digital Marketing

เฉลยข้อสอบ Google AdWords Search Network – You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use? AdWords Editor Automatic cost-per-click (CPC) bidding AdWords account manager AdWords Application Programming Interface (API)

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale? US$11 US$14 US$12 US$13

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A page showing a tablet A page showing laptops A page showing both laptops and desktops A computer store homepage

Each of these are benefits you’d expect from Shopping ads except: free listings ease of targeting without needing keywords better-qualified leads more traffic and leads

Keyword Planner can do all of these things except: provide historical statistics on search volume suggest keywords and ad groups that may not have occurred to you provide Quality Score estimates and validate keywords multiply keyword lists together

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? Historical conversion data Manual bid changes Forecast data Test conversions

โจทย์ : The strategic use of different marketing channels affects: online purchase decisions the average amount of each sale target-customer demographics payment methods

โจทย์ : Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade each individual AdWords account Use a single sign-in for all accounts Access the AdWords Application [อ่านต่อ]

โจทย์ : Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Set up custom deep links Add some large, memory-intensive graphics Use the bid strategy “Maximize engagement” เนื้อหาเพิ่มเติม [อ่านต่อ]

โจทย์ : An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? US$0.31 US$0.32 US$0.30 US$0.03

โจทย์ : You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target? English; the United States English; the 25-mile radius around the bed and breakfast English; southern France French and [อ่านต่อ]

โจทย์ : If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to US$20 Up to US$24  Up to US$21 Up to US$30 

โจทย์ : You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Keyword Simulator Target CPA Simulator Target Bid Simulator

โจทย์ : Customers who want to increase app downloads should use which campaign type? Mobile app installs {คำตอบที่ถูก} Call only Ads in mobile apps Mobile app engagement อ่านเพิ่มเติม : https://support.google.com/adwords/answer/6357635?hl=en https://support.google.com/adwords/answer/6309936