1 Dustin Wants to write a Great Text ad That will Get people’s attention when they are searching on Google. What Should he do to generate the Most Clicks ?
(A) Include his Keywords in the Ad Text
(B) Put the Ad Headline in All Capital Letters
(C) Put Special Characters in the ad Headline
(D) Include his Business Address in the ad Text
เฉลยข้อสอบ Google AdWords Search Network – You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?
An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?
Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?
What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?
โจทย์ : Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?
โจทย์ : An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
โจทย์ : You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?
โจทย์ : If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?
a. It uses conversion history to set higher bids when a conversion is more likely
b. It bids a static CPC value based on the current maximum CPC settings
c. It sets CPC bids as one-tenth of the current CPA bid setting
d. It adjusts CPC bids based on existing bid adjustments
วิเคราะห์ – conversion history นำไปเพิ่มราคาประมูล
If you want to prioritize downloads of your mobile app instead of visits to your mobile site,
you should:
a. include the word “install” in the ad text{ไม่น่าใช่}
b. add a sitelink extension
c. add a call extension d. run an app install ad
2. โจทย์ = A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
a. Reduce prices on his inventory
b. Using the Shopping ad format c. Adding an extension
d. Improving a lower-level page on his website
1. โจทย์ – According to Google data, after seeing an ad on their smartphone, more than half of people:
a. do a mobile search
b. go to a store and buy the product c. go to the company’s website and buy the product
d. Send a text
