78. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

a) Target large metropolitan areas where people are more likely to encounter her product
b) Add display ads and affinity audiences targeting people interested in green living and beauty
c) Use a balanced combination of broad-, and phrase-matched keywords
d) Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

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