Digital Marketing

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 92. In order to appeal to customers on mobile devices, it’s important to: a) Send users to a mobile-friendly landing page b) Send users to a video-based landing page c) Include your phone number as your display URL d) Avoid using ad extensions

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 91. How can you see if people are searching for your client’s services during the early morning and evening hours? a) Segment performance statistics by time b) Run a search term report c) Run a keyword diagnosis d) Monitoring reach and frequency data

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 89. Your client wants to improve her ad position. What would you recommend?   a) Make the ad heading longer and more descriptive b) Improve the ad quality and increase bid amount c) Improve Quality Score and decrease bid amount d) Add more keywords and [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 88. Julian wants to reach potential customers based on the type of device they’re using but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help decide which device to target? a) Create multiple ad groups [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 87. Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except: a) Manage, edit, and view multiple account at the same [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 85. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search Campaign, which metric do you most want to improve? a) Converted clicks b) Conversion rate c) Impressions d) Clickthrough rate (CTR)

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 84. Which client would you advise to use radius targeting? a) Denise, whose service can reach customers within 30 miles b) Mabel, who want to exclude her ads from certain cites c) Christopher, who wants to promote his new product in select cities d) Luis, [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 83. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? a) Decrease cost-per-click (CPC) bid and increase daily budget b) Decrease cost-per-click (CPC) bid and decrease daily budget c) Improve Quality Score [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 82. Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? a) Create one campaign for all the products his client offers b) Create multiple campaigns, each with a [อ่านต่อ]

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 81. What happens as a result of a search campaign consistently meeting its daily budget? a) Fewer sites targeted at once b) Missed potential ad impressions c) Accelerated ad delivery d) Higher average cost-per-clicks (CPCs)

80. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?   a) “Display Network only — All features” b) “Search Network only — [อ่านต่อ]

78. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand? a) Target large metropolitan areas where people are more likely to encounter her product b) Add display ads and affinity audiences targeting people interested in green [อ่านต่อ]