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เฉลยแนวข้อสอบ Google AdWords Fundamentals – Each campaign in your AdWords account should have a single:

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
98. Each campaign in your AdWords account should have a single:

 

a) maximum cost-per-click (max CPC) bid
b) business goal
c) ad group
d) laning page

เฉลยแนวข้อสอบ Google AdWords Fundamentals – When choosing a maximum cost-per-click (Max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
97. When choosing a maximum cost-per-click (Max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

a) the same amount as the revenue generate by your product
b) based on how much your product is worth
c) the same amount as the profit generated by your product
d) 50% of how much your product is worth

เฉลยแนวข้อสอบ Google AdWords Fundamentals – You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
96. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

a) Use your clients’ sign-in information to access and manage the accounts
b) Pause your clients’ campaigns and recreate them in your manager account
c) Link the client accounts to your My Client Center (MCC) manager account
d) Consolidate the 3 accounts into a new AdWords account you create

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
95. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign?

a) Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
b) Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
c) Increase bids for ads with the lowest average position and clickthrough rate (CTR)
d) Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
94. Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

a) “Display Network only — Remarketing”
b) “Display Network only — All features”
c) “Search Network only — All features”
d) “Search Network with Display select — All features”

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
93. Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

a) App promotion ads
b) Image ads
c) Sitelink extensions
d) Shopping ads

เฉลยแนวข้อสอบ Google AdWords Fundamentals – In order to appeal to customers on mobile devices, it’s important to:

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
92. In order to appeal to customers on mobile devices, it’s important to:

a) Send users to a mobile-friendly landing page
b) Send users to a video-based landing page
c) Include your phone number as your display URL
d) Avoid using ad extensions

เฉลยแนวข้อสอบ Google AdWords Fundamentals – How can you see if people are searching for your client’s services during the early morning and evening hours?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
91. How can you see if people are searching for your client’s services during the early morning and evening hours?

a) Segment performance statistics by time
b) Run a search term report
c) Run a keyword diagnosis
d) Monitoring reach and frequency data

เฉลยแนวข้อสอบ Google AdWords Fundamentals – What’s one benefit of creating multiple ad groups?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
90. What’s one benefit of creating multiple ad groups?

a) You can target specific ad groups into various Google networks
b) You can break up keywords and ads into related themes
c) You can pause specific Keywords if they’re not performing well
d) You can set different budgets for each ad group

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Your client wants to improve her ad position. What would you recommend?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
89. Your client wants to improve her ad position. What would you recommend?

 

a) Make the ad heading longer and more descriptive
b) Improve the ad quality and increase bid amount
c) Improve Quality Score and decrease bid amount
d) Add more keywords and increase daily budget

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Julian wants to reach potential customers based on the type of device they’re using but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help decide which device to target?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
88. Julian wants to reach potential customers based on the type of device they’re using but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help decide which device to target?

a) Create multiple ad groups that terget different devices, and monitoring the results
b) Segment his campaign statistics table by device
c) Set up an experiment to test which device he should target
d) Create multiple campaigns that terget different devices, and monitor the results

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
87. Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

a) Manage, edit, and view multiple account at the same time
b) Refresh data to reflect the lastest statistics on his cost-per-click (CPC) campaign
c) Undo and redo multiple changes while editing his campaigns
d) Copy or move items between ad groups and campaigns

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
86. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

a) they perceive her products
b) they interact with her website
c) likely they are to become a regular customer
d) likely they are to click her ads

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Your client wants to increase the number of people visiting his website. When analyzing the data for his Search Campaign, which metric do you most want to improve?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
85. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search Campaign, which metric do you most want to improve?

a) Converted clicks
b) Conversion rate
c) Impressions
d) Clickthrough rate (CTR)

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Which client would you advise to use radius targeting?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
84. Which client would you advise to use radius targeting?

a) Denise, whose service can reach customers within 30 miles
b) Mabel, who want to exclude her ads from certain cites
c) Christopher, who wants to promote his new product in select cities
d) Luis, whose e-commerce business delivers nationwide

เฉลยแนวข้อสอบ Google AdWords Fundamentals – An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
83. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

a) Decrease cost-per-click (CPC) bid and increase daily budget
b) Decrease cost-per-click (CPC) bid and decrease daily budget
c) Improve Quality Score and decrease cost-per-click (CPC) bid
d) Improve Quality Score and increase cost-per-click (CPC) bid

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
82. Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

a) Create one campaign for all the products his client offers
b) Create multiple campaigns, each with a set of related keywords
c) Create campaigns based on the structure of his client’s website
d) Create one campaign with a broad selection of keywords

เฉลยแนวข้อสอบ Google AdWords Fundamentals – What happens as a result of a search campaign consistently meeting iys daily budget?

เฉลยแนวข้อสอบ Google AdWords Fundamentals –
81. What happens as a result of a search campaign consistently meeting its daily budget?

a) Fewer sites targeted at once
b) Missed potential ad impressions
c) Accelerated ad delivery
d) Higher average cost-per-clicks (CPCs)

เฉลยแนวข้อสอบ Google AdWords Fundamentals – Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

80. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

 

a) “Display Network only — All features”
b) “Search Network only — All features”
c) “Shopping”
d) “Search Network only — Standard”

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 78. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

78. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

a) Target large metropolitan areas where people are more likely to encounter her product
b) Add display ads and affinity audiences targeting people interested in green living and beauty
c) Use a balanced combination of broad-, and phrase-matched keywords
d) Increase the daily budget and add text ads with clear call-to-actions like “Buy now”

เฉลยแนวข้อสอบ Google AdWords Fundamentals – If you’d like your ads to show on certain sites across the internet, you can add these website as:

โจทย์ – 77. If you’d like your ads to show on certain sites across the internet, you can add these website as:

If you'd like your ads to show on certain sites across the internet, you can add these website as

a) Keywords
b) Topics
c) Placements (answer)
d) Audiences

เฉลยข้อสอบ Google AdWords Search Network – How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click
(CPC) bid?

a. It uses conversion history to set higher bids when a conversion is more likely
b. It bids a static CPC value based on the current maximum CPC settings
c. It sets CPC bids as one-tenth of the current CPA bid setting
d. It adjusts CPC bids based on existing bid adjustments

 

วิเคราะห์ – conversion history นำไปเพิ่มราคาประมูล

เฉลยข้อสอบ Google AdWords Search Network – If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should

If you want to prioritize downloads of your mobile app instead of visits to your mobile site,
you should:
a. include the word “install” in the ad text {ไม่น่าใช่}
b. add a sitelink extension
c. add a call extension
d. run an app install ad

เฉลยข้อสอบ Google AdWords Search Network – A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

2. โจทย์ = A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
a. Reduce prices on his inventory
b. Using the Shopping ad format
c. Adding an extension
d. Improving a lower-level page on his website

อธิบายโจทย์ : ลูกค้า ต้องการ Clicks ที่มากขึ้น บนโฆษณาของเขา และ ต้องการ Quality Score ที่สูงขึ้น การกระทำอะไรที่ทำให้ Click มากขึ้น แต่ไม่เพิ่ม Quality Score ?

การสังเกตุของ SearchMonopoly.com ; เราเห็นว่าเพิ่ม Clicks เกิด CTR มากขึ้น อาจจะตามมา ปัจจัยแรกที่เห็นชัดเจนคือการทำ Ad Extension.

เฉลยข้อสอบ Google AdWords Search Network – According to Google data, after seeing an ad on their smartphone, more than half of people

1. โจทย์ –  According to Google data, after seeing an ad on their smartphone, more than half of people:
a. do a mobile search
b. go to a store and buy the product
c. go to the company’s website and buy the product
d. Send a text