optimization cpc solutions

เทคนิคการพัฒนาแคมเปญ AdWords – Optimal CPC solution

August 13, 2017 Search Monopoly 0

การพัฒนา SEM campaign ไม่ใช่เรื่องของ การตลาดออนไลน์ โดยตรง แต่สิ่งที่ผมได้สอนในระบบ “The War Room” ให้ผู้ประกอบการ SME ได้เรียนรู้ที่ผ่านมา คือการ ปรับเปลี่ยน แคมเปญ ให้เป็นการวิเคราะห์ แบบเชิงเทคนิคมากขึ้น ประเด็น ที่เรากำลังขบคิด โดยเฉพาะเรื่องการพัฒนายอดขาย และการทำ Effective Ads นั้น มาจากการค้นหา DATA และนำมันมา Filter ได้อย่างเหมาะสม การปรับ Bid Strategy และการกำหนด Keyword Match Type ใหม่ๆ โดยใส่ Dimension ของ Context ต่างๆ เพื่อแยก Ad Groups และ แยกแคมเปญ โดยทำการหา Optimal [อ่านต่อ]

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เฉลยข้อสอบ Google AdWords Search Network – An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

February 27, 2017 Palawast Jeamsaard 0

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use? AdWords Editor Automatic cost-per-click (CPC) bidding AdWords account manager AdWords Application Programming Interface (API)

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เฉลยข้อสอบ Google AdWords Search Network – Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

February 27, 2017 Palawast Jeamsaard 0

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale? US$11 US$14 US$12 US$13

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เฉลยข้อสอบ Google AdWords Search Network – What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

February 27, 2017 Palawast Jeamsaard 0

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? Historical conversion data Manual bid changes Forecast data Test conversions

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เฉลยข้อสอบ Google AdWords Search Network – Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade each individual AdWords account Use a single sign-in for all accounts Access the AdWords Application [อ่านต่อ]

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เฉลยข้อสอบ Google AdWords Search Network – Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Set up custom deep links Add some large, memory-intensive graphics Use the bid strategy “Maximize engagement” เนื้อหาเพิ่มเติม [อ่านต่อ]

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เฉลยข้อสอบ Google AdWords Search Network – An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? US$0.31 US$0.32 US$0.30 US$0.03

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เฉลยข้อสอบ Google AdWords Search Network – You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target? English; the United States English; the 25-mile radius around the bed and breakfast English; southern France French and [อ่านต่อ]

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เฉลยข้อสอบ Google AdWords Search Network – Customers who want to increase app downloads should use which campaign type?

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : Customers who want to increase app downloads should use which campaign type? Mobile app installs {คำตอบที่ถูก} Call only Ads in mobile apps Mobile app engagement อ่านเพิ่มเติม : https://support.google.com/adwords/answer/6357635?hl=en https://support.google.com/adwords/answer/6309936  

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เฉลยข้อสอบ Google AdWords Search Network – โจทย์ Return on investment (ROI) information can help you manage a client’s

February 27, 2017 Palawast Jeamsaard 0

โจทย์ : Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: adjust your client’s budget All of the listed answers are correct {คำตอบที่ถูก} [อ่านต่อ]

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เฉลยแนวข้อสอบ Google AdWords Fundamentals – What’s one of the main benefits of using ad extensions?

February 25, 2017 Palawast Jeamsaard 0

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 100. What’s one of the main benefits of using ad extensions? a) Extension ensure a higher clickthrough rate (CTR) because they make your ad more prominent b) Extension provide additional information to make your ads more relevant to customers c) Extension increase your reach by [อ่านต่อ]

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เฉลยแนวข้อสอบ Google AdWords Fundamentals – When choosing a maximum cost-per-click (Max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

February 25, 2017 Palawast Jeamsaard 0

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 97. When choosing a maximum cost-per-click (Max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: a) the same amount as the revenue generate by your product b) based on how much [อ่านต่อ]

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เฉลยแนวข้อสอบ Google AdWords Fundamentals – You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

February 25, 2017 Palawast Jeamsaard 0

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 96. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? a) Use your clients’ sign-in information to access and manage the accounts b) Pause your clients’ campaigns and recreate them in your manager account c) [อ่านต่อ]

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เฉลยแนวข้อสอบ Google AdWords Fundamentals – Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign?

February 25, 2017 Palawast Jeamsaard 0

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 95. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign? a) Broaden his keyword list for ads with the lowest clickthrough rate (CTR) b) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) c) [อ่านต่อ]