Google-Adwords

August 13, 2017 @ 9:08 am | Category:Google-Adwords | Tags: No tags
optimization cpc solutions

การพัฒนา SEM campaign ไม่ใช่เรื่องของ การตลาดออนไลน์ โดยตรง แต่สิ่งที่ผมได้สอนในระบบ “The War Room” ให้ผู้ประกอบการ SME ได้เรียนรู้ที่ผ่านมา คือการ ปรับเปลี่ยน แคมเปญ ให้เป็นการวิเคราะห์ แบบเชิงเทคนิคมากขึ้น ประเด็น ที่เรากำลังขบคิด โดยเฉพาะเรื่องการพัฒนายอดขาย และการทำ Effective Ads นั้น มาจากการค้นหา DATA และนำมันมา Filter ได้อย่างเหมาะสม การปรับ Bid Strategy และการกำหนด Keyword Match Type ใหม่ๆ โดยใส่ Dimension ของ Context ต่างๆ เพื่อแยก Ad Groups และ แยกแคมเปญ โดยทำการหา Optimal Price เพื่อวัดหา Scale ของ conversion […]

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July 6, 2017 @ 4:13 pm | Category:exam-search-network | Tags: No tags
text word

1 Dustin Wants to write a Great Text ad That will Get people’s attention when they are searching on Google. What Should he do to generate the Most Clicks ?   (A) Include his Keywords in the Ad Text (B) Put the Ad Headline in All Capital Letters (C) Put Special Characters in the ad […]

579 total views, 2 views today

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February 28, 2017 @ 12:16 am | Category:exam-search-network | Tags: No tags
call only ad

ลองมาตรวจสอบกัน ว่า Call-only ads และ Call extensions ทำงานอย่างไร และ แตกต่างกันอย่างไร

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February 28, 2017 @ 12:00 am | Category:exam-search-network | Tags: No tags

เฉลยข้อสอบ Google AdWords Search Network – You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

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February 27, 2017 @ 11:58 pm | Category:exam-search-network | Tags: No tags

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use? AdWords Editor Automatic cost-per-click (CPC) bidding AdWords account manager AdWords Application Programming Interface (API) 1,277 total views, no views today […]

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February 27, 2017 @ 11:55 pm | Category:exam-search-network | Tags: No tags

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale? US$11 US$14 US$12 US$13 869 total views, 2 views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:54 pm | Category:exam-search-network | Tags: No tags

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant? A page showing a tablet A page showing laptops A page showing both laptops and desktops A computer store homepage 746 total views, 2 views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:53 pm | Category:exam-search-network | Tags: No tags

Each of these are benefits you’d expect from Shopping ads except: free listings ease of targeting without needing keywords better-qualified leads more traffic and leads 854 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:51 pm | Category:exam-search-network | Tags: No tags

Keyword Planner can do all of these things except: provide historical statistics on search volume suggest keywords and ad groups that may not have occurred to you provide Quality Score estimates and validate keywords multiply keyword lists together 730 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:50 pm | Category:exam-search-network | Tags: No tags

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear? Historical conversion data Manual bid changes Forecast data Test conversions 693 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:34 pm | Category:exam-search-network | Tags: No tags

โจทย์ : The strategic use of different marketing channels affects: online purchase decisions the average amount of each sale target-customer demographics payment methods 695 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 11:18 pm | Category:exam-search-network | Tags: No tags

โจทย์ : Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account? Upgrade each individual AdWords account Use a single sign-in for all accounts Access the AdWords Application Programming Interface (API) Upgrade multiple […]

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February 27, 2017 @ 10:59 pm | Category:exam-search-network | Tags: No tags

โจทย์ : Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging? Customize the app for each format (phone, tablet, computer) Set up custom deep links Add some large, memory-intensive graphics Use the bid strategy “Maximize engagement” เนื้อหาเพิ่มเติม : Custom Deep Links https://support.google.com/adwords/answer/6046977?hl=en […]

696 total views, no views today

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February 27, 2017 @ 10:57 pm | Category:exam-search-network | Tags: No tags

โจทย์ : An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period? US$0.31 US$0.32 US$0.30 US$0.03 706 total views, 2 views today เก็บไว้อ่านเพลินๆ :

706 total views, 2 views today

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February 27, 2017 @ 6:24 pm | Category:exam-search-network | Tags: No tags

โจทย์ : You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target? English; the United States English; the 25-mile radius around the bed and breakfast English; southern France French and English; the 5-mile radius around […]

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February 27, 2017 @ 6:22 pm | Category:exam-search-network | Tags: No tags

โจทย์ : If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic? Up to US$20 Up to US$24  Up to US$21 Up to US$30  693 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 6:19 pm | Category:exam-search-network | Tags: No tags

โจทย์ : You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Keyword Simulator Target CPA Simulator Target Bid Simulator 676 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 2:49 pm | Category:exam-search-network | Tags: No tags

โจทย์ : Customers who want to increase app downloads should use which campaign type? Mobile app installs {คำตอบที่ถูก} Call only Ads in mobile apps Mobile app engagement อ่านเพิ่มเติม : https://support.google.com/adwords/answer/6357635?hl=en https://support.google.com/adwords/answer/6309936   717 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 27, 2017 @ 2:06 pm | Category:exam-search-network | Tags: ,

โจทย์ : Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to: adjust your client’s budget All of the listed answers are correct {คำตอบที่ถูก} optimize your client’s keywords optimize […]

716 total views, 2 views today

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February 25, 2017 @ 2:59 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 100. What’s one of the main benefits of using ad extensions? a) Extension ensure a higher clickthrough rate (CTR) because they make your ad more prominent b) Extension provide additional information to make your ads more relevant to customers c) Extension increase your reach by showing your ad on more […]

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February 25, 2017 @ 2:51 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 99. Which statistic indicates how often a click has led to a conversion? a) Converted clicks b) Conversion rate c) Clickthrough rate (CTR) d) Cost-per-conversion 875 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 25, 2017 @ 2:40 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 98. Each campaign in your AdWords account should have a single:   a) maximum cost-per-click (max CPC) bid b) business goal c) ad group d) laning page 864 total views, no views today เก็บไว้อ่านเพลินๆ :

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February 25, 2017 @ 2:32 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 97. When choosing a maximum cost-per-click (Max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s: a) the same amount as the revenue generate by your product b) based on how much your product is worth c) […]

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February 25, 2017 @ 2:09 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 96. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts? a) Use your clients’ sign-in information to access and manage the accounts b) Pause your clients’ campaigns and recreate them in your manager account c) Link the client accounts to […]

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February 25, 2017 @ 2:06 am | Category:exam-fundamental | Tags: No tags

เฉลยแนวข้อสอบ Google AdWords Fundamentals – 95. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network Campaign? a) Broaden his keyword list for ads with the lowest clickthrough rate (CTR) b) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) c) Increase bids for ads with […]

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